Keyword Research
Deciding on which topics to write about is a headache. It’s good to sit back once in a while and brainstorm about what to write. Of course, you should do keyword research to find ideas.
Keyword research is the process of discovering what your target audience is searching for, how much traffic those terms can send your way and how difficult it is to rank for those terms. There are different paid and free keyword research tools available in the market. Google Keyword Planner, Ahrefs and Moz are some popular keyword tools.
These mentioned tools are powerful in their own ways, especially if you can take full advantage of their features. That would require a lot of time and effort. So if you’re just starting out, another way to find ideas is to see what others are writing about. Next to that, the search suggestions from Google itself also provide valuable content ideas you should consider. For instance, we put ‘handmade candles’ in the search box and these are the suggestions we got.
