What is a SEO?
Search engine optimization is the practice of optimizing your web pages to increase your website’s visibility organically in the search engine result pages (SERPs).
SEO is completely different from search engine (paid) advertising. With paid advertising, you’re paying search engines like Google to show your website on the search result page. Instead, with SEO, you’re optimizing your website so it organically shows up on the first page of the search result. The number of visitors who come to your website through these search results is defined as organic traffic (because they found your website themselves).
